Tax-payers, investors and students of business studies, accountancy and related areas will find it an indispensable handbook, while specialists will discover a range of facts that will help broaden their financial and business horizons.
Here are definitions of all of the concepts, phrases, and jargon you need to understand everything from CNBC and the financial pages to corporate earnings reports.
Presents a depth of information on wide-ranging areas concerning business, including accounting, economics, finance, information systems law, management, and marketing.
looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
